A Website For Your HVAC Company In 14 Days
I build it during your free trial, tune your Google profile, and set up a text-back for every call you miss. It's live on your own domain before day 14, or your first month is free.
Card on file, nothing charged for 14 days. Site live on your domain before day 14, or the first month is free.
Tuesday, January. Minus 6 outside, and a furnace just quit at 11pm.
This happens to HVAC companies every week. Not because the work is bad. Because your techs are on a service call and nobody is at the phone.
- 11:04pmThe blower stops. The thermostat reads 61 and dropping, with two kids asleep upstairs.
- 11:09pmThe homeowner's phone lights up with "furnace repair near me," and your company is third on the list.
- 11:11pmShe calls you first. It rings four times and drops into a voicemail box that's been full since November.
- 11:14pmShe calls the next name down, a company running a 24-hour ad. A dispatcher picks up in two rings and promises a tech by 7am.
- 7:05am WednesdayYour voicemail finally gets checked. The other company's truck is already in her driveway.
- 7:20amThe job, a $95 diagnostic plus whatever the board costs, is theirs. She'll call them again in July when the AC quits.
Three places HVAC companies lose work they already earned.
The phone rings after hours and nobody's there.
- Furnaces don't quit at 2pm on a Tuesday. They quit at 11pm in January, and if a full voicemail box is all that answers, the homeowner is already dialing the next name on the list.
Your Google profile is stale.
- Wrong hours, an old phone number, three reviews from years back. A homeowner comparing you to two other HVAC companies at midnight decides in about 30 seconds, and a stale profile loses that decision before you ever get the call.
Quotes and reviews fall through the cracks.
- You give an estimate for a new furnace and never follow up because you're on the next call by 2pm. The job you did great work on this week never gets asked for a review, so an old bad one is still what people see first.
A site for an HVAC owner, page by page.
Built on your own domain, on accounts you own. Leave later and it is yours for $299, one time.
| Page | Why it is there |
|---|---|
| Home | Your phone number, hours, and service area above the fold, so a cold homeowner doesn't have to hunt for it. |
| Services (furnace repair, AC repair, install, maintenance plans) | Homeowners search by problem, not by company name. Each service gets its own page so Google can match the search. |
| Emergency service | Answers "who's open right now" at 11pm, with the missed-call text-back doing the rest of the work. |
| Service area (Delafield, Oconomowoc, Pewaukee, Hartland, Waukesha) | Named towns beat "Lake Country HVAC company" in a search that already includes a town name. |
| Reviews | Every review you've earned pulled straight from Google, in one place, not a screenshot from 2021. |
| Financing and maintenance plans | A furnace replacement is a $4,000 to $8,000 decision. A page that explains financing and plans answers the question before the phone rings. |
| About | A face and a name. People let a stranger into their basement more easily when they've seen who they're calling. |
| Contact / request service | One form, three fields, an instant text back the second it's submitted. |
Running from day 10
Missed-call text-back
Every call you can't get to, mid-job or after hours, gets an instant text with a link to book. The homeowner isn't stuck listening to a full voicemail box.
Instant form reply
A homeowner fills out a service request at 9pm and gets a text back in seconds, not a "we'll get back to you within 24 to 48 hours" auto-reply.
Review requests
After every finished job, the homeowner gets a text asking for a review while a working furnace is still the freshest thing on their mind.
Google Business Profile, watched monthly
Hours, phone number, service area, and photos get checked and corrected every month, so the free listing homeowners see first stays accurate.
What Grow adds, $297/mo
- Lead qualification and scheduling, so a tire-kicker doesn't eat 20 minutes of a tech's morning.
- Quote follow-up on every estimate you send, automatically, until the homeowner says yes or no.
- One new local page a month (a town, a season, a system type) so the site keeps showing up for more searches.
- Facebook ad templates loaded and ready, plus a monthly report in plain numbers, not a dashboard you have to learn.
No call to find out the price.
Run
$97/mo
Your website built free during the trial, your Google profile tuned, and every call and form answered in seconds. The floor for a contractor who wants the phone to ring.
- A website built for your trade, live on your domain before the trial ends. You own it
- Google Business Profile tuned and kept accurate
- Missed-call text-back, so a call you can't take on the roof still gets answered
- Instant reply to every form, day or night
- Review requests sent after every job
- The workspace that re-checks your site and profile, plus weekly office hours
per month, 14-day free trial
Grow
$297/mo
Everything in Run, plus the agents doing the monthly work: qualifying leads, booking them, chasing quotes, and building your search footprint one page at a time.
- Everything in Run
- Lead qualification and scheduling, so a text becomes a booked estimate without you
- Quote follow-up that doesn't depend on your memory
- The review engine: requests, replies, and a monthly review count
- One new local page every month, written for your trade and your towns
- Facebook ad templates loaded and ready, plus a one-page monthly report
per month, 14-day free trial
Card on file, nothing charged for 14 days, cancel anytime. Want to take the site with you if you leave? $299 and the files are yours. Need one thing fixed instead? The one-time fixes are priced on the page too.
The trial is the demo.
- Day 0Start the trial. Card on file, nothing charged. I call within one business day to get your logo, your services, and your towns.
- Days 1 to 10I build the site on your own domain and tune your Google profile. You see it as it comes together.
- Day 10Missed-call text-back, instant form reply, and review requests switch on. Your phone starts working while you work.
- Day 15First charge, or cancel from your account with no call. Keep the site for $299 if you leave later.
- Winter, furnace season
- Calls spike the week it drops below zero, and every one is a same-day-or-you-lose-it job. This is when the missed-call text-back earns its keep.
- Summer, AC season
- Humidity and a run of 90-degree days turn a quiet spring into a wall of same-day AC calls. The site and the automations carry the load without you hiring a second dispatcher.
- Shoulder season (spring and fall)
- Furnaces and AC units both sit idle, which is exactly when maintenance plan and financing pages do the selling instead of an emergency call.
$61,010
the median HVAC technician's annual pay nationally. The trade is growing, which means more competition for the same calls.
U.S. Bureau of Labor Statistics11%
projected U.S. job growth for HVAC mechanics and installers through 2035, far faster than the average occupation.
U.S. Bureau of Labor Statistics96%
of consumers read online reviews before choosing a local business, and only 4% say they never look.
BrightLocal, Local Consumer Review Survey 202519.4°F
Madison's average January temperature. When a furnace quits in that kind of cold, the homeowner calls whoever answers first, not whoever has the best reviews.
UW-Madison Wisconsin State Climatology Office
If this goes sideways, that's on me, not you.
- You own everything. Your domain, your listings, your ad accounts, and your content live in your accounts, in your name. Your code, your data, and your phone number are yours by contract and transfer on request, and the continuity kit you get at go-live shows your next developer exactly how. Walk away whenever you want and you keep all of it.
- Your site is live before the 14-day trial ends, or your first month is free. I don't need a quarter to build a website.
- If something I built misses the scope we agreed to, I fix it at no extra charge, full stop. And every system gets its first 30 days of tuning included, measured against the goal we set together before I built it. You just answer your calls and send me your photos.
I already have referrals and repeat customers. Do I need a website?
- Referrals still get you the call, but the homeowner checks you out before they dial. If your Google profile is stale and the site that comes up looks like it's from 2014, a referral can still talk themselves out of it. This isn't about replacing referrals, it's about not losing the ones you already have.
What happens to the leads I'm already getting from Google or Angi?
- Nothing changes there. This runs alongside whatever you're already doing. The missed-call text-back and instant form reply catch more of what's already coming in, they don't replace another lead source.
I'm not around to answer texts either. Does the missed-call text-back actually work?
- The text goes out automatically the second a call goes unanswered, no one has to be at a keyboard. It just hands the homeowner a link to book instead of a dead voicemail box while you're still under a furnace.
Do I need the HVAC Qualifier license from the state to sign up?
- That's between you and Wisconsin DSPS, not me. The state's HVAC Qualifier certification isn't required statewide, though some municipalities require it locally, so check with DSPS if you're not sure where you stand. I build the site and the automations either way.
What's the catch on the 14-day free trial?
- None I've found a way to hide. Your card's on file, it's not charged until day 15, and your site is live on your own domain before then. If it's not live by day 14, your first month is free.
What if I want to leave?
- Cancel from your account, any time, no call required. If you want to keep the site, it's a $299 one-time buyout. Otherwise you walk and owe nothing else.