Your HVAC Company Answers Every Call.Even The Ones You Can't Take.
A website and a follow-up system that text every missed caller back within a minute and land every lead in your inbox and on your phone, while your techs are on a call. I build both during your 14-day trial: the $2,500 implementation, waived for HVAC companies that start by Oct 21.
Card on file, nothing charged until day 15. Your 14 days start the day the site goes live, so setup time never eats your trial.
- Who shows up first when a neighbor searches for what you do.Google's answer and the AI answer, with names. Whether one of them is you.
- Where you lose them.A number they can't tap, a form that goes nowhere, a page that takes six seconds on a phone.
- What to fix first.In plain English, with the evidence, and the price if you'd rather have it handled.
Tuesday, January. Minus 6 outside, and a furnace just quit at 11pm.
This happens to HVAC companies every week. Not because the work is bad. Because your techs are on a service call and nobody is at the phone.
- 11:04pmThe blower stops. The thermostat reads 61 and dropping, with two kids asleep upstairs.
- 11:09pmThe homeowner's phone lights up with "furnace repair near me," and your company is third on the list.
- 11:11pmShe calls you first. It rings four times and drops into a voicemail box that's been full since November.
- 11:14pmShe calls the next name down, a company running a 24-hour ad. A dispatcher picks up in two rings and promises a tech by 7am.
- 7:05am WednesdayYour voicemail finally gets checked. The other company's truck is already in her driveway.
- 7:20amThe job, a $95 diagnostic plus whatever the board costs, is theirs. She'll call them again in July when the AC quits.
Where the calls go.
Three places HVAC companies lose work they already earned.
The phone rings after hours and nobody's there.
Furnaces don't quit at 2pm on a Tuesday. They quit at 11pm in January, and if a full voicemail box is all that answers, the homeowner is already dialing the next name on the list.
Your Google profile is stale.
Wrong hours, an old phone number, three reviews from years back. A homeowner comparing you to two other HVAC companies at midnight decides in about 30 seconds, and a stale profile loses that decision before you ever get the call.
Quotes and reviews fall through the cracks.
You give an estimate for a new furnace and never follow up because you're on the next call by 2pm. The job you did great work on this week never gets asked for a review, so an old bad one is still what people see first.
A site for an HVAC owner, page by page.
Built on your own domain, on accounts you own. The $2,500 implementation is waived through Oct 21. Run keeps it up for $97 a month if you ever drop the growth system.
| Page | Why it is there |
|---|---|
| Home | Your phone number, hours, and service area above the fold, so a cold homeowner doesn't have to hunt for it. |
| Services (furnace repair, AC repair, install, maintenance plans) | Homeowners search by problem, not by company name. Each service gets its own page so Google can match the search. |
| Emergency service | Answers "who's open right now" at 11pm, with the missed-call text-back doing the rest of the work. |
| Service area (one page per town you serve) | Named towns beat "HVAC company near me" in a search that already includes a town name. |
| Reviews | Every review you've earned pulled straight from Google, in one place, not a screenshot from 2021. |
| Financing and maintenance plans | A furnace replacement is a $4,000 to $8,000 decision. A page that explains financing and plans answers the question before the phone rings. |
| About | A face and a name. People let a stranger into their basement more easily when they've seen who they're calling. |
| Contact / request service | One form, three fields, an instant text back the second it's submitted. |
Running from day 10.
Missed-call text-back
Every call you can't get to, mid-job or after hours, gets an instant text, and the homeowner's reply goes straight to you. Nobody's stuck listening to a full voicemail box.
Instant form reply
A homeowner fills out a service request at 9pm and gets a text back in seconds, not a "we'll get back to you within 24 to 48 hours" auto-reply.
Review requests
After every finished job, the homeowner gets a text asking for a review while a working furnace is still the freshest thing on their mind.
Google Business Profile, watched monthly
Hours, phone number, service area, and photos get checked and corrected every month, so the free listing homeowners see first stays accurate.
What Grow adds, $297/mo
- Lead qualification and scheduling, so a tire-kicker doesn't eat 20 minutes of a tech's morning.
- A CRM reminder for every estimate you send, so you know who to follow up with until the homeowner says yes or no.
- One new local page a month (a town, a season, a system type) so the site keeps showing up for more searches.
- Facebook ad templates loaded and ready, plus a monthly report in plain numbers, not a dashboard you have to learn.
No call to find out the price.
Fixed price, published here. Card on file, nothing charged until day 15. No call required.
Everything in Run, plus the part that turns leads into jobs: text-backs, follow-ups, review asks, and a new page every month.
- Everything in Run
- Missed-call text-back and an instant reply to every form, day or night
- A CRM and pipeline, so every lead has a next step and none go quiet
- Lead qualification and scheduling by text, so a lead becomes a booked estimate without you
- Quote follow-up that doesn't depend on your memory
- The review engine: requests after every job, replies, and a monthly count
- One new local page every month, plus Facebook ad templates and a one-page report
Or $2,970 a year, paid once, same trial.
Keeps your website up and running. Hosting, fixes, your forms, and an email the second a lead comes in. Pick this if you only want the site.
- A website built for your trade, live on your domain. The $2,500 implementation is waived through Oct 21
- Hosting, monitoring, and maintenance, so it stays up and stays fast
- Contact and quote forms with an email to you the moment one comes in
- A lead inbox with every form and call in one place
- Analytics you can read, plus Google Business Profile kept accurate
- Two small edits a month: new photos, hours, a price, a new service
Or $970 a year, paid once, same trial.
Card on file, nothing charged for 14 days, cancel from your account anytime. Your domain and Google profile stay in your name. Need one thing fixed instead? The one-time fixes are priced on the page too.
The trial is the demo.
Day 0
Start the trial. Card on file, nothing charged. I call within one business day to get your logo, your services, and your towns.
The build
I build the site on your own domain and tune your Google profile. You see it as it comes together and approve it before it goes live.
Go-live
The site and the lead system switch on together. Your 14 days start here, not at signup, so you get 14 days of the thing actually working.
Day 15 live
First charge, or cancel from your account with no call. Only want the site kept up? Step down to Run.
The hvac calendar.
- Winter, furnace season
- Calls spike the week it drops below zero, and every one is a same-day-or-you-lose-it job. This is when the missed-call text-back earns its keep.
- Summer, AC season
- Humidity and a run of 90-degree days turn a quiet spring into a wall of same-day AC calls. The site and the automations carry the load without you hiring a second dispatcher.
- Shoulder season (spring and fall)
- Furnaces and AC units both sit idle, which is exactly when maintenance plan and financing pages do the selling instead of an emergency call.
U.S. Bureau of Labor Statistics
U.S. Bureau of Labor Statistics
BrightLocal, Local Consumer Review Survey 2025
UW-Madison Wisconsin State Climatology Office
Questions HVAC companies ask.
I already have referrals and repeat customers. Do I need a website?
- Referrals still get you the call, but the homeowner checks you out before they dial. If your Google profile is stale and the site that comes up looks like it's from 2014, a referral can still talk themselves out of it. This isn't about replacing referrals, it's about not losing the ones you already have.
What happens to the leads I'm already getting from Google or Angi?
- Nothing changes there. This runs alongside whatever you're already doing. The missed-call text-back and instant form reply catch more of what's already coming in, they don't replace another lead source.
I'm not around to answer texts either. Does the missed-call text-back actually work?
- The text goes out automatically the second a call goes unanswered, no one has to be at a keyboard. It just hands the homeowner a text they can reply to, and the reply goes straight to you, instead of a dead voicemail box while you're still under a furnace.
Do I need a state HVAC license to sign up?
- That's between you and your state's licensing board, not me. Licensing rules differ by state and sometimes by city (Wisconsin's HVAC Qualifier certification, for one, is only required in some municipalities). I build the site and the automations either way, and the license number goes on the site if you have one.
What's the catch on the 14-day free trial?
- None I've found a way to hide. The setup is a $2,500 implementation (the site, the CRM, lead capture, the text-backs and follow-up), and it's waived for HVAC companies that start by Oct 21 because I'd rather have you on a plan than bill you for the build. Your card's on file, and it's not charged until day 15.
What if I want to leave?
- Cancel from your account, any time, no call required. If you only want the site kept up, step down to Run at $97 a month. Cancel outright and you owe nothing else; your domain and Google profile stay in your name.
If this goes sideways, that's on me, not you.
Card on file, nothing charged until day 15. Cancel from your account anytime, and keep the site.
- You own everything. Your domain, your listings, your ad accounts, and your content live in your accounts, in your name. Your code, your data, and your phone number are yours by contract and transfer on request, and the continuity kit you get at go-live shows your next developer exactly how. Walk away whenever you want and you keep all of it.
- If something I built misses the scope we agreed to, I fix it at no extra charge, full stop. And every system gets its first 30 days of tuning included, measured against the goal we set together before I built it. You just answer your calls and send me your photos.